We built the store before we ran the ads.
Monday Metric is an India-based performance growth partner for D2C brands. We started as store owners in Kota, learned paid search with our own money, and turned what survived into a method other founders now pay us to run.
₹8.43Cr
Tracked client revenue
5.12x
Blended ROAS
19
Documented engagements
14
Categories scaled
Ankit Nagar
Founder & Head of Growth
Ankit has been running paid acquisition for Indian D2C since 2020 — first on a brand he owned, then across fourteen categories and eleven cities. He still personally audits every account before Monday Metric takes it on.
ankit@mondaymetric.comFive years of learning this the expensive way.
We became the client
Before the agency existed there was a store. We launched our own D2C brand out of Kota and learned paid search the expensive way — our own capital, our own COD returns, and nobody to blame for a bad month.
The playbook took shape
A few lakh in ad spend later the patterns were obvious. Margin-tiered structure, measurement before spend, RTO netted off before anyone claims a ROAS, and a hard efficiency floor before scaling. Other founders started asking us to run theirs.
Across categories and cities
Handloom in Varanasi, attar in Kannauj, kitchenware in Delhi NCR, kidswear in Tiruppur, furniture in Jodhpur. Wildly different categories, same discipline — and the method held in every one of them.
Monday Metric, LLC
Incorporated as Monday Metric Media Pvt. Ltd. Same operators, same month-to-month terms, now with nineteen documented engagements across fourteen categories standing behind every recommendation.
Three positions we hold publicly.
We are operators who consult, not consultants who theorise
Every strategy on this site was run through our own P&L first. When we tell you an approach works, it is because we have personally paid to find out.
We report on the number your accountant cares about
Platform ROAS is a starting point, not an answer. We build reporting around contribution margin and blended return so the conversation stays honest.
We would rather lose the deal than oversell it
If your account does not have the volume, the margin or the measurement to benefit from us yet, we will say so on the first call and tell you what to fix first.
Who you are actually contracting with.
We publish our registration details in full. If you are handing a partner access to your ad accounts and a monthly budget, you should be able to verify exactly who they are first.
- Trading name
- Monday Metric
- Registered entity
- Pratyutthan Service Private Limited
- Entity type
- Private Limited Company
- Incorporated under
- Companies Act, 2013
- Registered office
- C-12 Ballabhbari, Gumanpura, Kota, Rajasthan 324007, India
- Markets served
- India, GCC, Southeast Asia
- Founder
- Ankit Nagar — Founder & Head of Growth
- New business enquiries
- ankit@mondaymetric.com
- Client support
- support@mondaymetric.com
Want the same numbers on your account?
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for D2C brands at ₹15L+/month