₹8.43Cr in tracked revenue, line by line.

Ninety percent of revenue came from Meta, and every rupee of scale beyond ₹8L a month cost more than it earned. We built Google and Amazon into channels that stood on their own margin.

A heritage manufacturer with a modern storefront and no idea which of its 400 SKUs actually made money. We found the 40 that did.

Wedding-season demand is brutally concentrated. We built an account that spends hard for four months and gets out of the way for the other eight.

The brand was creating demand on Instagram and handing it to competitors bidding on its own name. We closed that gap first, then widened the funnel.

Compatibility-driven search, where the right feed beats the bigger budget every single time.

High average order value, a genuinely differentiated product, and a buyer who researches for weeks. The account was optimised for none of that.

A category where the first order rarely pays for itself and the third one funds the business.

Three peaks — Karva Chauth, Dhanteras, Valentine's — and long flat stretches between them. Everything was built around the peaks.

Strong in four southern states, invisible in the rest of the country. The job was geographic expansion without wrecking the economics.

Good product, high return rate. Fixing the returns did more for profit than any bid change could have.

High ticket, long consideration, and a manufacturer who had never sold direct to a consumer before.

Low margin per order, high repeat rate. The unit economics only work if you look past the first purchase.

A manufacturer with an excellent cost structure selling into a price-sensitive, size-fragmented category.

A category growing faster than its advertisers, where being early to the long tail was worth more than outbidding anyone.

The highest-intent search there is: somebody typing their exact car model and the part they need.

The hardest brief on this page: a new entrant, a commoditised category, and no price advantage.

Beautiful product, unsearchable product titles. Most of the win came from rewriting the feed.

A short, sharp corporate gifting window where bulk enquiries matter far more than checkout conversions.

A two-hundred-year-old craft with almost no digital competition. Small budget, exceptional efficiency.