₹25.3L at 11.28x from a fitment-driven Shopping build
The highest-intent search there is: somebody typing their exact car model and the part they need.
₹25,30,000
Tracked revenue
11.28x
Return on ad spend
5
Months of data
Aug — Dec 2024
Reporting window
Where they were stuck
No Shopping presence at all, and a feed with no vehicle fitment data — so the catalogue never appeared for the only queries that mattered.
The approach
- 1
Rebuilt the feed with full make, model and year fitment attributes.
- 2
Structured campaigns by part category and price band.
- 3
Suppressed out-of-stock and low-margin SKUs automatically.
₹25.3L tracked at 11.28x ROAS in five months.
- Client
- Automotive Accessories
- Industry
- Automotive
- Market
- Ludhiana
- Channels
- Google Shopping, Amazon Ads
- Window
- Aug — Dec 2024
- Tracked revenue
- ₹25,30,000
- ROAS
- 11.28x
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