₹79.1L at 4.18x for a Delhi NCR kitchenware brand
A heritage manufacturer with a modern storefront and no idea which of its 400 SKUs actually made money. We found the 40 that did.
₹79,10,000
Tracked revenue
4.18x
Return on ad spend
10
Months of data
Jan — Oct 2024
Reporting window
Where they were stuck
Wide catalogue, thin margins, and a Shopping feed listing every SKU at the same priority. High-ticket copper sets and ₹299 tumblers competed for the same budget, and the tumblers won on volume while losing on profit.
The approach
- 1
Ranked all 400 SKUs by contribution margin after shipping and packaging, then cut the bottom tier from paid entirely.
- 2
Rebuilt the feed with price-band campaign structure so bidding matched order value.
- 3
Pushed the gifting range hard into the Diwali window and pulled back to everyday cookware in Q1.
- 4
Added Flipkart Ads for the mid-price range, where the platform's buyer sits closer to this brand's price point than Amazon's.
₹79.1L tracked at 4.18x ROAS across ten months, with the festive quarter alone contributing ₹31L.
- Client
- Steel & Copper Kitchenware
- Industry
- Home & Kitchen
- Market
- Delhi NCR
- Channels
- Google Ads, Shopping, Flipkart Ads, Meta
- Window
- Jan — Oct 2024
- Tracked revenue
- ₹79,10,000
- ROAS
- 4.18x
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