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Ayurveda & WellnessBengaluruGoogle AdsShoppingMetaAmazon Ads

₹84.2L in tracked revenue for an Ayurveda brand that had plateaued on Meta

Ninety percent of revenue came from Meta, and every rupee of scale beyond ₹8L a month cost more than it earned. We built Google and Amazon into channels that stood on their own margin.

₹84,20,000

Tracked revenue

3.72x

Return on ad spend

9

Months of data

Sep 2024 — Jun 2025

Reporting window

The challenge

Where they were stuck

A single-channel business in a category where Meta CPMs climb hard every festive season. Google had been tried twice and switched off both times — the account was built almost entirely on branded search, so it looked profitable while contributing almost nothing incremental.

What we did

The approach

  1. 1

    Separated branded and non-branded into distinct P&Ls so cold-traffic performance could finally be judged honestly.

  2. 2

    Rebuilt Shopping around the four SKUs carrying real contribution margin instead of the full 60-SKU catalogue.

  3. 3

    Launched Amazon Ads against the same keyword themes, since Indian wellness buyers research on Google and transact on Amazon.

  4. 4

    Moved reporting to contribution margin after COD returns — which in this category were quietly eating a fifth of reported revenue.

The outcome

₹84.2L tracked over nine months at 3.72x blended ROAS, with non-branded search and Amazon contributing the majority of incremental growth.

Client
Ayurveda & Wellness Label
Industry
Ayurveda & Wellness
Market
Bengaluru
Channels
Google Ads, Shopping, Meta, Amazon Ads
Window
Sep 2024 — Jun 2025
Tracked revenue
₹84,20,000
ROAS
3.72x
Monthly paid revenue at start
₹7L–₹9L
COD share at start
62%

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