₹61.2L at 6.85x on a high-intent accessories catalogue
Compatibility-driven search, where the right feed beats the bigger budget every single time.
₹61,20,000
Tracked revenue
6.85x
Return on ad spend
7
Months of data
May — Nov 2024
Reporting window
Where they were stuck
No device-compatibility data in the product feed, so the catalogue was effectively invisible to the searches that convert — people search by their exact phone model, not by 'phone case'.
The approach
- 1
Rebuilt the feed with full device-compatibility attributes across every SKU.
- 2
Structured Shopping by device family and price band for clean bid control.
- 3
Automated suppression of out-of-stock and sub-margin SKUs instead of monthly manual cleanup.
- 4
Ran marketplace and own-site campaigns against different keyword sets so they stopped bidding against each other.
₹61.2L tracked at 6.85x ROAS in seven months.
- Client
- Mobile & Audio Accessories
- Industry
- Electronics Accessories
- Market
- Noida
- Channels
- Google Shopping, Amazon Ads, Flipkart Ads
- Window
- May — Nov 2024
- Tracked revenue
- ₹61,20,000
- ROAS
- 6.85x
Want a read on what your account could do? The audit is free and the findings are yours either way.
Book a growth auditMore from our portfolio
View allLet's find out what your account is actually worth.
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for D2C brands at ₹15L+/month