₹39.7L at 6.02x for a handcrafted footwear brand
Good product, high return rate. Fixing the returns did more for profit than any bid change could have.
₹39,70,000
Tracked revenue
6.02x
Return on ad spend
7
Months of data
Jul 2024 — Jan 2025
Reporting window
Where they were stuck
A 31% return rate driven almost entirely by sizing. Reported ROAS looked healthy while actual contribution was roughly half of it.
The approach
- 1
Rebuilt reporting on net-of-returns revenue, which immediately reordered which campaigns were actually winning.
- 2
Suppressed the three styles with return rates above 40% from paid entirely.
- 3
Worked with the brand on a size guide and fit-comparison module before scaling spend.
₹39.7L tracked at 6.02x ROAS net of returns, with the return rate down to 18%.
- Client
- Handcrafted Footwear Label
- Industry
- Footwear
- Market
- Pune
- Channels
- Google Ads, Shopping, Meta
- Window
- Jul 2024 — Jan 2025
- Tracked revenue
- ₹39,70,000
- ROAS
- 6.02x
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