₹57.6L at 7.92x for a Varanasi handloom collective
High average order value, a genuinely differentiated product, and a buyer who researches for weeks. The account was optimised for none of that.
₹57,60,000
Tracked revenue
7.92x
Return on ad spend
11
Months of data
Feb — Dec 2024
Reporting window
Where they were stuck
Banarasi buyers compare for a fortnight before committing to a ₹25,000 saree. A seven-day attribution window made the highest-intent traffic look like the worst performer, so it kept getting cut.
The approach
- 1
Re-modelled attribution around the real consideration window instead of a seven-day click.
- 2
Built assisted-conversion reporting so upper-funnel campaigns stopped being killed for the wrong reason.
- 3
Prioritised the weaves with the strongest margin and lowest return rate.
- 4
Added an NRI-targeted layer — a meaningful share of high-ticket handloom demand sits outside India.
₹57.6L tracked at 7.92x ROAS, with overseas buyers contributing nearly a third of it.
- Client
- Handloom Saree Weavers
- Industry
- Handloom & Textiles
- Market
- Varanasi
- Channels
- Google Ads, Shopping, Meta
- Window
- Feb — Dec 2024
- Tracked revenue
- ₹57,60,000
- ROAS
- 7.92x
Want a read on what your account could do? The audit is free and the findings are yours either way.
Book a growth auditMore from our portfolio
View allLet's find out what your account is actually worth.
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for D2C brands at ₹15L+/month