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JewelleryJaipurGoogle AdsShoppingMeta

₹48.8L at 9.14x across a festive and gifting calendar

Three peaks — Karva Chauth, Dhanteras, Valentine's — and long flat stretches between them. Everything was built around the peaks.

₹48,80,000

Tracked revenue

9.14x

Return on ad spend

6

Months of data

Sep 2024 — Feb 2025

Reporting window

The challenge

Where they were stuck

The brand treated every month the same. Budget was spread evenly across a year whose revenue is anything but even.

What we did

The approach

  1. 1

    Mapped spend to the three demand peaks and cut to maintenance levels in between.

  2. 2

    Pre-approved all festive creative six weeks ahead so nothing stalled in review.

  3. 3

    Concentrated budget on the ₹3,000–₹8,000 gifting band, where conversion rate ran at three times the catalogue average.

The outcome

₹48.8L tracked at 9.14x ROAS across six months.

Client
Silver Jewellery Studio
Industry
Jewellery
Market
Jaipur
Channels
Google Ads, Shopping, Meta
Window
Sep 2024 — Feb 2025
Tracked revenue
₹48,80,000
ROAS
9.14x

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