₹30.4L at 4.47x for a Tiruppur kidswear brand
A manufacturer with an excellent cost structure selling into a price-sensitive, size-fragmented category.
₹30,40,000
Tracked revenue
4.47x
Return on ad spend
8
Months of data
Mar — Oct 2024
Reporting window
Where they were stuck
Size and age fragmentation meant stock ran out constantly, and the feed kept advertising products nobody could actually buy.
The approach
- 1
Automated feed suppression tied directly to live inventory.
- 2
Grouped campaigns by age band, which is how parents actually search.
- 3
Pushed multi-pack bundles to lift order value above the shipping-cost threshold.
₹30.4L tracked at 4.47x ROAS across eight months.
- Client
- Kidswear Manufacturer
- Industry
- Kidswear
- Market
- Tiruppur
- Channels
- Google Ads, Shopping, Flipkart Ads
- Window
- Mar — Oct 2024
- Tracked revenue
- ₹30,40,000
- ROAS
- 4.47x
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