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Monday Metric
KidswearTiruppurGoogle AdsShoppingFlipkart Ads

₹30.4L at 4.47x for a Tiruppur kidswear brand

A manufacturer with an excellent cost structure selling into a price-sensitive, size-fragmented category.

₹30,40,000

Tracked revenue

4.47x

Return on ad spend

8

Months of data

Mar — Oct 2024

Reporting window

The challenge

Where they were stuck

Size and age fragmentation meant stock ran out constantly, and the feed kept advertising products nobody could actually buy.

What we did

The approach

  1. 1

    Automated feed suppression tied directly to live inventory.

  2. 2

    Grouped campaigns by age band, which is how parents actually search.

  3. 3

    Pushed multi-pack bundles to lift order value above the shipping-cost threshold.

The outcome

₹30.4L tracked at 4.47x ROAS across eight months.

Client
Kidswear Manufacturer
Industry
Kidswear
Market
Tiruppur
Channels
Google Ads, Shopping, Flipkart Ads
Window
Mar — Oct 2024
Tracked revenue
₹30,40,000
ROAS
4.47x

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