₹23.4L at 3.18x entering a crowded activewear market
The hardest brief on this page: a new entrant, a commoditised category, and no price advantage.
₹23,40,000
Tracked revenue
3.18x
Return on ad spend
6
Months of data
Apr — Sep 2024
Reporting window
Where they were stuck
Competing against global brands with recall and Indian brands with scale, on a modest budget and with no differentiation a buyer could see from a search result.
The approach
- 1
Refused to compete on generic category terms and built entirely around fit and fabric specifics.
- 2
Ran a tight test budget for eight weeks before committing to scale.
- 3
Reported honestly that the ceiling here was lower than other accounts — and scaled only to the point where it stayed profitable.
₹23.4L tracked at 3.18x ROAS — the lowest multiple on this page, and profitable every single month.
- Client
- Activewear Label
- Industry
- Sportswear
- Market
- Ahmedabad
- Channels
- Google Ads, Meta
- Window
- Apr — Sep 2024
- Tracked revenue
- ₹23,40,000
- ROAS
- 3.18x
Want a read on what your account could do? The audit is free and the findings are yours either way.
Book a growth auditMore from our portfolio
View allLet's find out what your account is actually worth.
Send us access and we will come back with a written audit: what is broken, what it is costing you, and the specific plan to fix it. You keep the audit whether or not we work together.
Typically a reply within one business day · No lock-in contracts · Best fit for D2C brands at ₹15L+/month