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Stationery & GiftingKolkataGoogle AdsShopping

₹19.6L at 7.44x on a corporate gifting calendar

A short, sharp corporate gifting window where bulk enquiries matter far more than checkout conversions.

₹19,60,000

Tracked revenue

7.44x

Return on ad spend

4

Months of data

Oct 2024 — Jan 2025

Reporting window

The challenge

Where they were stuck

The account optimised for online purchases while the real revenue arrived as bulk enquiry forms that tracking never counted.

What we did

The approach

  1. 1

    Tracked bulk enquiries as the primary conversion and valued them against historical close rate.

  2. 2

    Split B2B gifting from individual purchase entirely — different copy, different landing pages, different bids.

  3. 3

    Concentrated spend into the eight-week corporate procurement window.

The outcome

₹19.6L tracked at 7.44x ROAS across four months.

Client
Stationery & Corporate Gifting
Industry
Stationery & Gifting
Market
Kolkata
Channels
Google Ads, Shopping
Window
Oct 2024 — Jan 2025
Tracked revenue
₹19,60,000
ROAS
7.44x

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