₹18.4L at 13.62x for a Kannauj attar house
A two-hundred-year-old craft with almost no digital competition. Small budget, exceptional efficiency.
₹18,40,000
Tracked revenue
13.62x
Return on ad spend
4
Months of data
Nov 2024 — Feb 2025
Reporting window
Where they were stuck
A niche so specific that search volume was genuinely low — and every previous attempt to widen targeting had immediately destroyed the return.
The approach
- 1
Stayed deliberately narrow: only terms with proven commercial intent, no exploration until the base held.
- 2
Built content around the craft and its provenance, which is what this buyer is actually purchasing.
- 3
Ran a Gulf-targeted layer, where attar demand and willingness to pay are both far higher.
₹18.4L tracked at 13.62x ROAS — the highest return on this page, on the smallest budget.
- Client
- Traditional Attar House
- Industry
- Fragrance
- Market
- Kannauj
- Channels
- Google Ads, Meta
- Window
- Nov 2024 — Feb 2025
- Tracked revenue
- ₹18,40,000
- ROAS
- 13.62x
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