₹66.8L at 3.44x building Google beside a Meta-heavy skincare brand
The brand was creating demand on Instagram and handing it to competitors bidding on its own name. We closed that gap first, then widened the funnel.
₹66,80,000
Tracked revenue
3.44x
Return on ad spend
10
Months of data
Mar — Dec 2024
Reporting window
Where they were stuck
Heavy influencer spend generated large volumes of branded search that three competitors were buying cheaply. Every rupee of Meta spend was partly funding somebody else's acquisition.
The approach
- 1
Locked down brand and product-name search on day one to stop the leak.
- 2
Built non-branded campaigns around the two ingredient claims driving the most organic interest.
- 3
Set a deliberately lower ROAS target on cold traffic and judged it on blended contribution instead of in-platform return.
- 4
Aligned Amazon listings to the same claims so the research-to-purchase path stayed consistent.
₹66.8L tracked at 3.44x in-platform ROAS — accretive on a blended basis from the second month onward.
- Client
- Clean Skincare Brand
- Industry
- Beauty & Skincare
- Market
- Mumbai
- Channels
- Google Ads, Shopping, Meta, Amazon Ads
- Window
- Mar — Dec 2024
- Tracked revenue
- ₹66,80,000
- ROAS
- 3.44x
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