₹52.4L at 4.63x in India's most competitive supplement auction
A category where the first order rarely pays for itself and the third one funds the business.
₹52,40,000
Tracked revenue
4.63x
Return on ad spend
9
Months of data
Jun 2024 — Feb 2025
Reporting window
Where they were stuck
Whey protein is a bidding war against players with far bigger budgets. Competing on first-order ROAS was unwinnable, and the account had been trying to for two years.
The approach
- 1
Shifted optimisation to second-order value, since the replenishment cycle is predictable at eight to ten weeks.
- 2
Built subscription and bulk-pack campaigns separately from single-tub purchases.
- 3
Timed remarketing to the actual replenishment window instead of a rolling 30 days.
- 4
Ran Amazon for discovery and own-site for repeat, rather than fighting on both.
₹52.4L tracked at 4.63x ROAS, and a repeat-purchase rate that rose from 19% to 34%.
- Client
- Sports Nutrition Brand
- Industry
- Sports Nutrition
- Market
- Gurugram
- Channels
- Google Ads, Amazon Ads, Meta
- Window
- Jun 2024 — Feb 2025
- Tracked revenue
- ₹52,40,000
- ROAS
- 4.63x
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