₹27.9L at 5.55x in a fast-growing pet care category
A category growing faster than its advertisers, where being early to the long tail was worth more than outbidding anyone.
₹27,90,000
Tracked revenue
5.55x
Return on ad spend
8
Months of data
Jun 2024 — Jan 2025
Reporting window
Where they were stuck
Broad terms like 'dog food' were expensive and unqualified, while breed-specific and life-stage searches were cheap and almost entirely uncontested.
The approach
- 1
Built out the breed and life-stage long tail before competitors bid it up.
- 2
Optimised toward subscription signup rather than one-off purchase.
- 3
Kept structure deliberately simple so new search themes could ship the week they appeared.
₹27.9L tracked at 5.55x ROAS.
- Client
- Pet Nutrition Brand
- Industry
- Pet Care
- Market
- Hyderabad
- Channels
- Google Ads, Meta, Amazon Ads
- Window
- Jun 2024 — Jan 2025
- Tracked revenue
- ₹27,90,000
- ROAS
- 5.55x
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