₹44.1L at 5.27x taking a South Indian coffee brand national
Strong in four southern states, invisible in the rest of the country. The job was geographic expansion without wrecking the economics.
₹44,10,000
Tracked revenue
5.27x
Return on ad spend
9
Months of data
Apr — Dec 2024
Reporting window
Where they were stuck
Shipping a ₹450 order to North India costs considerably more than shipping it within Tamil Nadu, but the account bid identically everywhere — so national expansion had been quietly unprofitable.
The approach
- 1
Built geo-tiered bidding that reflected real delivery cost by zone.
- 2
Pushed subscription and multi-pack offers in distant zones to fix the order-value problem at source.
- 3
Ran regional-language creative in the core southern market and English elsewhere.
₹44.1L tracked at 5.27x ROAS, with non-southern states growing from 11% to 38% of revenue.
- Client
- Filter Coffee & Tea Brand
- Industry
- Food & Beverage
- Market
- Chennai
- Channels
- Google Ads, Shopping, Amazon Ads
- Window
- Apr — Dec 2024
- Tracked revenue
- ₹44,10,000
- ROAS
- 5.27x
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