₹32.8L at 3.91x on a repeat-purchase staples catalogue
Low margin per order, high repeat rate. The unit economics only work if you look past the first purchase.
₹32,80,000
Tracked revenue
3.91x
Return on ad spend
10
Months of data
Feb — Nov 2024
Reporting window
Where they were stuck
Cold-pressed oils and stone-ground staples carry thin margins, and the account was being judged against a first-order ROAS target it could never hit.
The approach
- 1
Reset the target to a cohort payback window instead of a first-order multiple.
- 2
Built basket-building campaigns so acquisition happened at a viable order value.
- 3
Layered WhatsApp reorder reminders onto the natural consumption cycle.
₹32.8L tracked at 3.91x ROAS, with 47% of it from repeat customers.
- Client
- Organic Staples Brand
- Industry
- Organic Foods
- Market
- Indore
- Channels
- Google Ads, Meta, Amazon Ads
- Window
- Feb — Nov 2024
- Tracked revenue
- ₹32,80,000
- ROAS
- 3.91x
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