₹36.5L at 8.36x for a Jodhpur furniture manufacturer
High ticket, long consideration, and a manufacturer who had never sold direct to a consumer before.
₹36,50,000
Tracked revenue
8.36x
Return on ad spend
6
Months of data
Oct 2024 — Mar 2025
Reporting window
Where they were stuck
Decades of export and B2B trade, zero D2C infrastructure. No tracking, no feed, and no view on what a customer should cost to acquire.
The approach
- 1
Built the measurement stack before spending a rupee, so week-two decisions were made on real data.
- 2
Launched on a deliberately narrow high-intent core and widened only against proof.
- 3
Set a clear scaling ladder with defined efficiency gates at each rung.
₹36.5L tracked at 8.36x ROAS in the first six months of D2C.
- Client
- Solid Wood Furniture
- Industry
- Furniture
- Market
- Jodhpur
- Channels
- Google Ads, Shopping
- Window
- Oct 2024 — Mar 2025
- Tracked revenue
- ₹36,50,000
- ROAS
- 8.36x
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