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Monday Metric
FurnitureJodhpurGoogle AdsShopping

₹36.5L at 8.36x for a Jodhpur furniture manufacturer

High ticket, long consideration, and a manufacturer who had never sold direct to a consumer before.

₹36,50,000

Tracked revenue

8.36x

Return on ad spend

6

Months of data

Oct 2024 — Mar 2025

Reporting window

The challenge

Where they were stuck

Decades of export and B2B trade, zero D2C infrastructure. No tracking, no feed, and no view on what a customer should cost to acquire.

What we did

The approach

  1. 1

    Built the measurement stack before spending a rupee, so week-two decisions were made on real data.

  2. 2

    Launched on a deliberately narrow high-intent core and widened only against proof.

  3. 3

    Set a clear scaling ladder with defined efficiency gates at each rung.

The outcome

₹36.5L tracked at 8.36x ROAS in the first six months of D2C.

Client
Solid Wood Furniture
Industry
Furniture
Market
Jodhpur
Channels
Google Ads, Shopping
Window
Oct 2024 — Mar 2025
Tracked revenue
₹36,50,000
ROAS
8.36x

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