₹21.8L at 6.71x for a block-print home decor brand
Beautiful product, unsearchable product titles. Most of the win came from rewriting the feed.
₹21,80,000
Tracked revenue
6.71x
Return on ad spend
6
Months of data
Sep 2024 — Feb 2025
Reporting window
Where they were stuck
Poetic product names nobody searches for, and a feed with no material, size or room attributes — so Shopping had almost nothing to match a query against.
The approach
- 1
Rewrote every product title around how buyers actually search: material, size, room, then brand language.
- 2
Added the full attribute set so the catalogue became servable at scale.
- 3
Timed the gifting range against the Diwali and housewarming windows.
₹21.8L tracked at 6.71x ROAS, achieved with no increase in bids — only the feed changed.
- Client
- Block Print Home Decor
- Industry
- Home Decor
- Market
- Jaipur
- Channels
- Google Ads, Shopping, Meta
- Window
- Sep 2024 — Feb 2025
- Tracked revenue
- ₹21,80,000
- ROAS
- 6.71x
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